The importance, impact and burden of providing cost-effective pharmacy benefits continues to increase for employers. As its principal and chief operating officer, Jim supports Innovative’s pharmacy benefit experts’ efforts to identify and capture cost-savings and risk reduction opportunities within employer-provided pharmacy benefits programs.

Jim is also a leader at Apex Benefits, Innovative’s parent company. Through his experiences as a benefits advisor, Jim brings unique perspectives which create opportunities for benefits advisors, third-party administrators and health systems and plans to secure pharmacy benefit cost-savings for their clients.

His primary responsibility is ensuring Innovative remains an innovative, disruptive leader in the pharmacy benefits and high-cost medical drugs marketplace. As a leader in Innovative Rx Strategies national consulting practice and the creator of Apex’s pharmacy benefits consulting solution, Jim is deeply invested in ensuring affordable access to prescription medications.

Jim has over 30 years of health care experience, as an executive with Eli Lilly and Company, at Apex Benefits and with Innovative. His experience navigating the relationship between pharmaceutical manufacturers, health insurers and pharmacy benefit managers and his in-depth understanding of the opportunity for benefits advisors, TPAs and health plans to impact pharmacy costs combine to provide insight that can reduce costs and enhance employer-provided pharmacy benefits. His experience also provides advisors, TPAs and health plans with important counsel on how providing market-leading pharmacy benefits support creates growth and client retention opportunities.

Previous Roles:

Innovative Rx Strategies

  • Chief Operating Officer (2022 – Present)

Apex Benefits

  • Chief Operating Officer (2020 – Present)
  • VP Strategic Solutions (2019 – 2022)
  • VP Clinical Programs & Operations (2018 – 2019)

Eli Lilly & Company (1990 – 2017)

  • Senior Director US Commercial Operations (2013 – 2017)
  • Advisor, US Bio-Medicines Strategy (2012 – 2013)
  • Strategy & Operations Director, Musculoskeletal Business (2010 – 2012)
  • Six Sigma Blackbelt (2008 – 2010)
  • Operations and Regional Account Manager, Managed Markets (1998 – 2008)



  • Leadership
  • Strategic Planning
  • Pharmacy Benefits Strategy
  • Pharmaceutical Industry
  • Pharmacy Benefit Manager Contracts
  • Pharmacy Savings
  • Employee Benefits Strategy
  • Health Care Data & Analytics
  • Organizational Design
  • Process Improvement

Education & Credentials

The Ohio State University
BS Industrial & Systems Engineering

Six Sigma Blackbelt

Certified Pharmacy Benefit Specialist